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Ecommerce Website SEO Tips and Tricks

Anyone who is anyone wants to rank higher than their competitors on google. However, if you are struggling with your ecommerce website SEO, we have got a few tips to help you. Without a strong SEO strategy you could be missing out on impressions, clicks and in turn sales.

Research

You need to research when you start your SEO campaigns. Researching keywords and competitors is key to planning your ecommerce website SEO. With this research, you will be able to create targets and pinpoint any flaws in your competitors campaign which you will be able to rectify in yours. Keywords should be based on the products and services you offer. Whilst keywords are useful for pinpointing products they are also helpful in targeting blog topics and posts.

Competitor research is key to any SEO campaign. It can aid with keyword research, understanding what keywords your competitors are trying to rank for or are ranking for can help you plan. You want to be finding out where they are getting their backlinks from, how well their sites navigation is, and how you can make your site stand out. These aspects are what will not only get people to your site but get people to stay. If people are staying on your site they are more likely to purchase something.

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Ecommerce Website SEO Guide For Beginners

What’s Wrong?

Now, here is where you have to be the bigger person. We meet a lot of people everyday who absolutely love the look and style of their website, they don’t want to change a thing but they want to be ranking higher. This is where you have to be honest with yourself and know that things are not working. Being able to point out the flaws of your existing website is a good. It is a very good thing in fact. This means you can start again, look at your ecommerce website SEO from a different angle.

First of all it is important to identify all the current problems with your website. Any site errors you may have need to be fixed. Google will notice that there are errors on your site and this can prevent you from ranking. You also need to think about your websites speed. If you website is taking a long time to load this will increase your bounce. Because people will go back to google and find a faster site.

On-Page Optimization

Off-page SEO is important but so is on-page optimization. This takes into account all the work you do with your web pages to help your site rank. This should include:

  • keyword optimization
  • the structure of your site
  • internal links
  • the sites usability
  • customer reviews
  • rich snippets
  • mobile versions of the site
  • any social media you have integrated into the site.

These are all the aspects of on-page SEO you need to be thinking about for your ecommerce website SEO. SEO is like a machine, if one cog stops working one element of the campaign is not working, the whole campaign could go down.

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Blog Content

As mentioned previously research and keyword research is integral to your ecommerce website SEO. Whilst your webpages will rank for different keywords, you can only rank for one keyword per page. Having a blog benefits your SEO exponentially. Because having a blog means you can optimize for keywords that didn’t make it onto the main site.

It is also a good tool for social media. It allows you to comment on current affairs and take a more personal approach. A blog is the perfect opportunity to voice your opinions, or rather your company’s opinions on current affairs. It also allows you to release any breaking news about the company and spotlight any products you want to push.

Lastly, have fun. As difficult as it may seem when you are trying to keep to a structured SEO campaign. You need to be creative, think outside of the box. If you want your website to stand out be daring.