Content Marketing Made Simple
We have a few simple tips to help you improve your content marketing. It is very easy to get stuck in a routine. With search engines constantly changing what gets picked up it is important that to keep your content varied. Planning from month to month to keep yourself ahead of the rest.
- Lay out your goals and plans
People everywhere use content marketing yet only 32% of brands actually have a documented strategy. Most brands do not lay out their plans before, they just create content for the sake of creating content. It is important to have a plan and implement it properly.
The plan needs to be in a physical form, most brands think that they know what their plan is but they don’t have it written down. It needs to be written down in order for it to be effective. So overall you need to be writing you content marketing plans down. It doesn’t have to be reams and reams of pages. It only needs to be a couple of pages to lay out your goals.
- Focus on one goal per campaign
Focussing on one goal at a time is far more manageable. You need to pace yourself in order to achieve your content marketing goals. Trying to do everything all at once will be ineffective.
Content Marketing is Like a Big Cake
Think of content marketing is like a big cake, you can’t eat it all at once. You have to work one slice at a time. This gives you the time to think about the task or campaign you are doing and makes you more focused.
- Optimize your homepage
Your homepage may not always be the first page that a potential customer will view. If however, you are directing visitors to your homepage it needs to make a good impression. If your website is slow and unresponsive the visitor will leave the page. With the added benefit of viewing websites on our mobile phones your website must be accessible.
Keep it Simple
There are some simple tweaks you can make to your website homepage to keep people engaged.
- Keep it short and sweet – Short, bold, and simple headlines.
- Colour and positivity – Including bright, cheery images.
- Reliability – Using testimonials/ reviews as proof of your reliability.
- Explain yourself – Creating and embedding a brief explanation video.
The most obvious piece of advice we can give you is, make sure your information is up to date. Your email or phone number, any contact information must be the current information that you are using. Otherwise, you could lose potential clients.
- Diversify your content
Keep your content diverse. Change is a good thing. It shows that you are keeping up to date within the field you work in. You are keeping up with the latest software or the latest news in your area of work. Of course it is a scary thing to do, change your content, but it will pay off.
People get scared of losing the audience they have already built. The thing that most people forget is that your audience like to grow with you. Depending on the product or services you are offering. Most people want to see some sort of change in your content. It shows that you are growing and improving as a business. Your audience want to learn more so you need to offer them more.
Change is Good
The change can be as simple as changing the visuals on your site. Video, slide presentations, even just a new photo can make all the difference. Using visual devises are the easiest way to reach your audience and get their attention. Its quick, simple and often the cheapest way to make a change. We use our senses to quickly judge a product. So a new photo or video is the perfect way to get yourself out there.
Varying the content will keep your existing customers on their toes. Keep their eyes on your business and will entice a new audience to look at your products.
What We Can Do For You
These are our helpful tips on how to improve your content marketing. However, if you feel that you want someone to take control of your marketing. Our services can help you out. We offer SEO packages for shopify and ecommerce websites.